One
must remember that giving a gift could possibly reflect badly on the
giver. For example: Giving somebody a very expensive, elaborate gift
will confuse them, and perhaps make them feel inferior to you. Most
of the gifts that we sell are designed for women and if you've just met a woman,
and if you've been keeping company with a woman for a short period of time, it
would be outlandish and foolish to give her a gift of great consequence.
If you want to splurge, perhaps a gift to her parents, if you know them, but go
easy. Don't put the recipient on the spot. Making them insecure and
unsure of your motive. Of course, if it's a chintzy gift, it's a reflection
on you. Remember the gift must match either the occasion or your relationship to the
giftee. Of course, if it's your wife, no gift could ever be too
important. I'm sure she would agree. If you are going to give a
gift to a business associate - at the risk of sounding very Jewish - let me ask:
how much business do you do? If the gift is too big, they'll think you're
making a lot of money on them. This is why watches are such wonderful
gifts for men. Every man on the planet Earth, at one time or another, is
going to need a new watch. Other gifts might include: cufflinks, stud sets,
and fine writing instruments (Mont Blanc, etc.)
Two things to remember
should be: Is the gift in good taste, and does it's value match up with the
relationship? There is no woman on the planet Earth who ever has enough
jewelry. If this relationship appears to be a lasting one, and if you definitely
have some feelings for this gal, don't get her the cheapest thing in
sight. I've been watching the Kay's Jewelry advertisements on TV as
of late, and I don't care what they say, you cannot buy a fine pair of 1cttw
diamond ear studs for $99.
As with other important occasions in
life, one should always look ahead. Due to the fact that good jewelry
lasts virtually forever, it could be considered as a hedge should your woman
ever run into a financial crisis. Crappy jewelry has no market value or
liquidity. During my many thousands of days in my business, I have
encountered, on a daily basis, needy women trying to get a mortgage payment or a
school tuition paid by selling their jewelry. A full 90% of the people who
come to me do not have decent collateral so if you're buying jewelry, buy good
jewelry. And, you should know enough about your wife to know what
she likes. If not, "Houston, we have a problem." However,
a legit jeweler should always provide you with some kind of a money-back
guarantee. Not to mention complete authentication as to the value and
gemological makeup of the jewelry. And, lastly, if you are one of those
people who just does not have taste pick a jeweler who
has taste (They're not easy to find).
If your budget doesn't allow you to buy a decent piece of jewelry,
consider giving your gal a crocodile purse, or a week at the Canyon Ranch, or
even "horrors", a fur coat.
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